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LIFESTYLE BRAND
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2026 Models

Wheels & Women

Annual 4th of July Event at Sportsdrome

Wheels & Women is an automotive team and community dedicated to creating a space where women can connect, grow, and feel like they belong in car culture. To us, cars are so much more than just something we drive—they’re a way to express ourselves, meet incredible people, make memories, and be part of something bigger than ourselves. Each of us found our way into the automotive world differently, but we all share the same passion for the community that comes with it. We started partnering with eK in early 2026, giving us another place to bring that passion to life. At eK events, Wheels & Women is all about getting involved, making connections, and experiencing the automotive community together. We set up our booth, meet and talk with guests, capture photos and content, and take every opportunity to learn something new. From learning to drift to interviewing guests and sharing their stories, every event gives us a chance to step outside of our comfort zones and try something different. We love being able to document the weekend and capture the people and moments that make each event special. More than anything, we’re here to support each other, connect with the community, and make the most of every opportunity eK gives us. We’re proud to be a part of eK and love getting to show up together, make memories, and represent what Wheels & Women stands for.

Go follow them on Instagram! <3

Zoe Reuter

I became part of the eK group around 2024–2025, originally getting involved through Glamour & Gears before coming out to help with the eK25 4th of July Bash. I’ve been around the car and drifting community pretty much my entire life, so being able to combine that passion with modeling and event work has been such a fun experience. At eK events, I’m always happy to jump in wherever I’m needed—from setup and  teardown, to running booths, helping with grid, and teching drivers in. I love being behind the scenes just as much as being in front of the camera, and getting to be part of a community that feels like family is one of my favorite parts of it all.